Why You Need a Blog?

The internet is saturated with all sorts of blogs.  Mommy blogs, foodie blogs, craft blogs, pet blogs, and on and on the list goes.  It seems like everyone is blogging these days.  With so many blogs out there why should you bother starting one?  It all comes down to one, very important, word; engagement.

A 2011 article on Forbes.com said is best:

“If you are running a business website without a blog, you are missing out on some big opportunities to engage your prospects and increase website traffic.”

It still the truth, years later.  Engaging with your audience, customers, etc is the one surefire way keep your site (and your business) growing.  Without connecting with the people you are trying to reach, there’s no point in even having a website.  What good is it to have a site that offers services, or products, but doesn’t set you apart of encourage your audience to take action?

Add a blog and your prospects have something to read, someone to connect with and a direction in which to move.  The learn about you, who you are, what you like and how you operate.  They can post comments, share posts on social media and get immediate interaction from you.  Their next step is scheduling an appointment or consultation.  It’s the open door that prospects need in order to become paying clients.

How Do I Get Started with a Blog?

It’s best if you blog is hosted on your same domain.  Otherwise you will not benefit from the added traffic.  Get started by talking with your designer and/or hosting provider for your website.  Discuss options for adding a blog to your current site.  Adding a blog, to your business site, can increase your site traffic.  For instance if your blog address is YourBusinessSite.com/blog, readers are still on the site and increasing page views and visits.  This increases your likelihood of connecting, making a sale or simply having them return to see what other topics you cover.  If you monetize, with ads, that means increased revenue!

Once your blog is added, you can begin brainstorming content ideas and reaching out to your target audience.  The best thing that your blog can do, for your readers, is inform them and help them solve their problems.  Check out your competition and see what they are doing.  Then do more or do better.  There is always something to improve upon.  Whether it’s your own idea, or someone else’s, if there is a way for your audience (potential customers) to benefit, they will return again and again.  Repeat visitors become repeat customers.

If you are ready to talk about adding a blog to your business site, we can help.  If you have a web host and just need help with content creation and strategies, we can do that too!  Contact us today for help maximizing your potential through a business blog.